She talked about having to reprogram her concept of success, which now means more time to be present, mindful, healthy, and grateful. Rachel shares openly about her own physical health struggles, which are connected to the incredible stress she dealt with over the past year and from constantly being in an over-achievement mode. We spoke vulnerably about what it takes to make the big shift to becoming an entrepreneur, as well as to redefine success and achievement. This was not easy, and it didn't happen overnight. Rather than follow a path that was laid out for her, she decided to design her own path.
She knew deep down she had a bigger purpose-to use her strengths, gifts, and genius talents at personal branding to support entrepreneurs who are eager to get their message and values to the world. Lee, one of my beloved coaching clients, is one of the more genuine and big-hearted women I know. She opens up about the real-life stressors of leaving her esteemed job, including the physical ramifications of being an overachiever, and shares her courageous story of becoming a woman entrepreneur, or as we like to call her, a powerhouse ladyboss. I saw the transformation that Rachel went through over the past year of realizing that being in a job that was 'fine' was not good enough.
You will come away from this conversation empowered, inspired, and ready to dust off your courageous cape. Now, she is Co-Owner and CMO at StandOut Authority, helping people define their personal brands, create influence, grow opportunities and build long-lasting human relationships on LinkedIn.
GREGG BRADEN 2016 SOFTWARE
This $50M revenue business helps small businesses find software and Rachel completely reinvented the brand identity and go-to market strategy. Most recently, she led the brand and marketing strategy for Software Advice as a Gartner Sr., Brand Manager. Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire. After receiving her MBA from the University of Texas, Austin, McCombs School of Business in 2016, she entered the technology industry at Microsoft.
Lee, a fearless brand marketing ladyboss with over a decade of experience leading major brand and marketing strategies for Unilever, Microsoft, Gartner, and more.
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